Our Vision & Values
Our Vision
To be the UK's most trusted independent ambulance service, renowned for redefining patient-centred care and setting the benchmark for safety, compassion, and excellence on every journey.
Our Mission
Our mission is to provide an exemplary, patient-centred ambulance service, available 365 days a year. We deliver this promise through a highly skilled and compassionate team, state-of-the-art equipment, and an unwavering commitment to the safety, dignity, and well-being of every individual entrusted to our care.
Our Core Values
Our values are the foundation of our organisation. They guide our actions, define our character, and are the principles by which we measure our success.
1. Compassion First
We place the patient at the heart of everything we do. We recognise that we are caring for people, not just transporting them. We listen with empathy, communicate with clarity, and treat every individual with the dignity, respect, and kindness they deserve throughout their entire journey with us.
2. Uncompromising Safety
Safety is the bedrock of our service and is never optional. We adhere to the highest clinical and operational standards, as regulated by the CQC. We continuously invest in team training, modern vehicles, and robust processes to ensure the absolute well-being of our patients and our staff.
3. Professional Integrity
We act with honesty, transparency, and accountability in all our interactions. Our highly-trained teams conduct themselves with the utmost professionalism, maintaining patient confidentiality and building trust with our clients, partners, and the communities we serve.
4. Always Dependable
We are a trusted partner, available 365 days a year. Our clients and patients can rely on us to be punctual, professional, and prepared for every situation. We take ownership of our commitments and communicate proactively, ensuring a seamless and reliable service from booking to destination.
5. Striving for Excellence
We are dedicated to continuous improvement and are never complacent. We actively seek feedback from patients and partners, embrace innovation in care and technology, and empower our team to learn and develop. We constantly ask "how can we do this better?" to ensure we consistently deliver the best possible service.